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Samsung Projection Cloud​

New York City, NYC

2006

Samsung and Vice's THUMP launch needs to make a splash, and in New York, to do that, you gotta go big.  This proposal for the Thump launch consists of spending minimal funds on a round stage, and a limited framework of structure to tether and support the big expenditure-- balloons.  Not a few balloons, not even a whole lot of balloons, but an absolute shit-load of balloons.  We're talking NBC, ABC, CBS coverage quantities of balloons.  This massive balloon cloud hovers directly above the stage and is the backdrop for projected digital content.  Projections can transition from abstractly syncing with the DJ's sounds to showing all varieties of social media from Instagram and Facebook to Twitter and Vine.  In the daytime the cloud is an abstract attention-getter, blowing and shifting in the wind, waiting for the night when it comes alive with colors, imagery and sound in a new form of giant, pixelated urban media.