H&M Pavilion at Coachella​

Indio, California


A 3,200 sq. ft. temporary pavilion for clothing retailer H&M located at the Coachella Music Festival, completed in collaboration with the company Two Hustlers.  The design used advanced interactive technologies to choreograph new ways of seeing, understanding, and purchasing fashion. Some of the technologies featured in this project included custom designed retail ‘trees’ embedded with screens used for making online and ‘take away’ orders, virtual reality headsets that allowed users to “walk” on the surface of the fabrics used in the actual clothing- thereby allowing them to experience fashion at a micro-scale- a collaboration with Oculus Rift-, an interactive wall that produced audio and visual effects through touch, and social media ‘aura’ readers linked to the H&M website and social media network.  The designed environment was made from faceted dark blue artificial-turf mounds and white custom large-scale fabricated fiberglass pavilions, all enclosed by a 40’ x 80’ projection ceiling that showed constantly moving original video content developed specifically for the project.

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