Nicola Formichetti Store NYC

New York City, NY

2012

Typically, fashion environments are defined by a rather restrained minimalism that focuses the attention only on the clothing. This design, for the first store of fashion designer and former Lady Gaga creative director Nicola Formichetti, rewrote this equation to produce a new genre of experimental retail space that not only showcased, but magnified the impact of his fashion designs into a new form of immersive visual environment.  Hundreds of robotically carved mirrored facets were formed into a gem-like interior cave that optically fused a collection of Lady Gaga’s outfits, designed by Nicola, with other merchandise- as well as architectural special effects including robotic lighting, projection mist, and interactive virtual reality components. The space was named the #1 “must see” for New York Fashion Week and was covered by media outlets including MTV, Wired, Vogue, the New York Times, amongst others.

Chapter 02a Nicola Formichetti Store New York City photo blue DONE_1000
Chapter 02a Nicola Formichetti Store New York City photo mirrored DONE_1000
Chapter 02a Nicola Formichetti Store New York City photo light from above DONE_1000
Nicola Formichetti NYC 007a
Chapter 02a Nicola Formichetti Store New York City photo mostly ceiling DONE_1000
Chapter 02a Nicola Formichetti Store New York City clothing and ceiling DONE_1000
Chapter 02a Nicola Formichetti Store New York City droste effect rendering DONE 1000 - Copy
Chapter 02a Nicola Formichetti Store New York City axon DONE_1000
← BACK TO PROJECTS
Chapter 02a Nicola Formichetti Store New York City diagram dress pattern layout-04_1000
Chapter 02a Nicola Formichetti Store New York City diagram dress pattern layout-01_1000
Chapter 02a Nicola Formichetti Store New York City diagram dress pattern layout-03_1000
Chapter 02a Nicola Formichetti Store New York City diagram dress pattern layout-02_1000
Chapter 02a Nicola Formichetti Store New York City diagram wireframe axon DONE_1000 - Copy