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Nicola Formichetti Store - Hong Kong ​

Hong Kong

2012

A satellite store for Nicola Formichetti, in partnership with Lane Crawford department stores in Hong Kong that was an experimental fusion of architecture, fashion, social media, and visual special effects. Labeled the “future of retail environments," by the press, the store housed original outfits from Lady Gaga's collection as well as merchandise by Nicola Formichetti, including products from his new "Nicopanda" brand.  Capitalizing on the robust fabrication abilities found in China, the space was constructed from over three-hundred clear plastic, vacuum-formed, 3d panda-shaped relief panels, all identically one meter high. The panels were illuminated from behind with automated, color-shifting, LED technologies, designed in collaboration with Stage Technologies, the company responsible for lighting the Cirque de Soleil shows Ka and Love, as well as such movies as Batman Returns and Mission Impossible III.  All panda panels were for sale to the public so that the store was, although temporary, sustainable, as pieces were designed to migrate from their original environment to the homes of customers over the course of the project’s duration. The concept store coincided with Lady Gaga's 2012 Hong Kong concert performances and featured tangential merchandise.