| Defining Your Ideal Customer |
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| Key Questions |
When evaluating your own customer profile, consider these points:
1. What are the common characteristics of your ten best customers?
2. What is the lifetime value of your typical client relationship?
3. Why did your customers buy from you, rather than your competitors?
4. Why do customers leave?
5. What's your average profit margin for your top 10 customers?
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Our goal in this module is to identify your ideal customer - those that represent everything you look for in a customer as well as everything you do not. The Perfect Prospect is a living, breathing tool that becomes the standard by which you judge each prospect in your chosen market. The perfect prospect is more likely to buy from you than your competitors. They respond to your strengths, and value what you provide. This module helps you identify the key characteristics of your ideal prospect - mapping their 'DNA' - to develop what we call a Customer Profile so that you can seek out these characteristics in the market.
MFGA's Perfect Prospect module helps you gain clarity on your ideal customers. Elements of this Customer Profile usually include:
- Preferred Demographics
- Required Capabilities
- Type/Quality of Relationship
- Mix/Volumes
- Price/Profitability
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Once you identify your Perfect Prospect, you have to invest to grow your company. For most industries, the average reinvestment rate is 8-10% of gross revenues. How does your company compare?
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How can we help you succeed? 
